Campus Conversations | UofT Scarborough
Campus Conversations was a series created to increase community engagement for the Health and Wellness UTSC Instagram page. The goal was simple: highlight the UTSC student community and start conversations about current topics students are actively asking about - generating 100K+ total views.
Inspired by countless street-style interviews, each video was kept authentic and minimally edited to feel natural and engaging.
We worked with several work-study students to host the series over multiple semesters to ensure that we had a consistent brand identity throughout each episode.
My responsibilities for the project included hiring and managing the work-study students, creating the series identity, creating content calendars, as well as filming and editing each episode.
All in all, the series had helped in increasing student engagement on the UTSC Health and Wellness page by over 300% in under 12 months with a $0 budget, showcasing that community is all you need for growth in the social media-sphere.
